Top 5 Benefits of Corporate Gifting
There is something immensely satisfying in receiving a gift. The anticipation of opening the box and the actual experience of having something new in your hands makes for a strong sense of happiness and validation. But, don’t take our word for it, there is a scientific reason for this happiness too! Receiving a gift releases endorphins, known also as ‘feel good’ chemicals.
And that truly is the only reason why you need to give gifts, isn't it? They make people happy!
There are other important benefits of giving gifts too. Whether you give gifts during corporate events or send gifts by way of employee rewards or customer appreciation, you can be sure that the gifts are helping in building your brand value in multiple ways. Let’s look at the top 5 benefits of corporate gifts.
The Brand Matters
You invest time, money and energy into building your brand and market reputation. Giving gifts to your customers, employees, suppliers and virtually any stakeholder that you can think of, boosts brand recall.
Every customer - new, old, potential - is valuable and it makes sense to invest resources into retaining them. Customers could be rewarded for loyalty, referrals and even the quantum of business they have sent your way.
GiftCloud Pro Tip: use the right kind of gift to ‘woo’ back a customer who has left your business too!
Every company needs sales! Whether you are gifting your sales teams for target achievement or using the right kind of gifts to convert a lead - it all helps your growth and profits.
Your team helps you grow! Great employees will always remain motivated to work and you can boost their morale and their involvement with gifts as well.
GiftCloud Pro Tip: think of employees as your ‘internal customers’ and you will realise how beneficial it is to give them great gifts as well.
And finally, gifts make the sender happy as well! According to research by Elizabeth Dunn from the University of British Columbia, giving someone else a gift makes us happy. Perhaps the biggest benefit of corporate gifting is the fact that it gives you a boost and it’s an incentive to continue making people happy!
Gifting is a great way to say ‘Thank You’ to everybody who has contributed (or will do so) to your business. It is not only a recognition of the past association but also a fabulous way to cement long-term relationships into the future as well.